We’re thrilled to announce the return of our free email marketing conference for Campaignmaster users, Inbox 2014, on the 7th of October 2014. If you love keeping up-to-date with email marketing trends and endeavour to ever-improve your campaign performance, then this event is for you! Registration is FREE and is now open so book your place today to avoid […]
Email deliverability can be a pretty touch subject to grasp. With this in mind we recently published a primer on getting to grips with email deliverability basics. We thought we’d follow up this week by delving a little deeper into the nitty-gritty of how email deliverability works. Deliverability lingo such as ‘SSL’ and ‘cold IPs’ […]
If you’ve got a big event coming up, one of your main priorities is going to be filling your guest list. It takes a lot of effort to put an event together, so you’ll want to make sure it’s a sell-out success. Thankfully, email can help make this process quicker than you think. In this […]
With all the recent love we’ve been giving Business to Business (B2B), we thought we’d switch on over to Business to Consumer (B2C) email. Unlike their B2B counterparts, B2C purchases can be near on instant, they usually involve one person, are low risk and lower cost. Someone could buy a 65p packet of gum, or […]
While B2B & B2C email programs share many similarities (sending newsletters, product information, offers) it’s important to remember that they are very different from one another. B2B buying processes are often more complex than their B2C counterparts, involving several people and larger investments. For example, where a B2C customer would buy a £15 t-shirt from […]
Dear John, did you know that personalised emails maximise engagement? In this blog post we are going to touch upon how adding personalisation to an email can go a long way to improving your customer relationship, and in turn, your engagement levels. At its most simplistic level a good example of personalisation would be addressing a […]
In the moments before sending an email to a large list I’m often struck by ‘the fear’. For me ‘the fear’ is the ‘fight or flight’ response email marketers experience just before sending an email to thousands or millions of people. You may be familiar with it! It’s triggered by the thought of getting one of […]
There are some email mistakes I see time and time again that can really hinder performance. The senders of these emails can’t be blamed too much though. After all, if no one tells them there’s something wrong with their email, how are they to know? If you’re new to email marketing, or consider yourself to be […]
Email marketing is a minefield for many marketers. Many factors need to be considered from data and design to content and call-to-action. It’s all important stuff and will impact the success of your campaigns but don’t forget to go back to basics and remember the essentials – the email marketing RRP. No, we are not talking Recommended […]
In addition to using live text, image-slicing & hidden background artwork you can also use alternative text, or Alt text, to give your blocked images a bit more context. Alt text is displayed while images are blocked, and usually contains a bit of descriptive text in place of the blocked image. Below you can see a Campaignmaster […]