email

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Never Send Image-Only Emails

A picture is worth a thousand words, but when it comes to creating image-only email campaigns, it is often better to write out those words. Of course, including the right images is important, but having solely image-based emails will only lead to a heap of deliverability and engagement woes. Don’t get us wrong, we understand […]

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Email Marketing for Blue Light Services

When it comes to Blue light services, we’ve been entrusted by many fire & rescue, constabularies and NHS trusts across the UK to manage their email marketing. With various platforms on offer to fulfil not only email communications, but survey and CRM requirements too, we’ve highlighted some of the top benefits and reasons why Campaignmaster […]

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Why You Should Stop Using Outlook for Email Marketing

At Campaignmaster we are repeatedly amazed at professional companies who send marketing messages via Outlook. We often hear the reasons for doing this as being “it’s free”, “emails get through” or “it does the job”. This may be right to an extent, but you could be doing a lot more damage than you know if […]

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What is a Bounced Email?

We endeavor to deliver non-technical, non-jargon blog content to all email marketers – rookies and experienced alike. One terminology we regularly come across is bouncing emails and what these are. A common misconception is that a bounced email is when you receive an out-of-office automated message, but this is incorrect. An email bounce means the […]

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Email Footers and Why They Matter

When it comes to designing and building your email campaigns, you undoubtedly spend the majority of the time thinking about the body of the email and what you want the main message to convey – and rightly so. However, it’s important to take time and focus energy on the other key, structural component of your […]

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Terminology Guide for Email Marketers

We created this guide to help email marketers understand some regularly used email marketing terminology. Soft opt in, versus a regular opt in, hard bounce versus soft bounce – it’s not surprising if you’re confused! This guide is not just relevant to our platform, but industry wide. Opt InThis is when a recipient has taken […]

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4 Types of Successful Email Marketing Campaigns

Email marketing is a powerful means to communicate and a way to connect businesses with their clients and prospects.  If you’re new to it, read on and see what type of campaigns you may look to send and if you need a tour around our platform please get in touch. There are different types of […]

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How to Break up Text Heavy Emails

Grabbing and retaining your recipient’s attention should be the first objective of your email campaigns. However, you may find your results show that more text heavy emails have lower open and engagement rates. Don’t get me wrong, text-heavy emails definitely have their advantages. For example, instead of asking readers to click to read, content is […]

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When to Use and Not Use Auto Resend

Despite the increasing popularity of social media, messengers and chat apps, e-mail has remained central to digital communications and continues to grow. In fact, a whopping 306.4 billion e-mails were estimated to have been sent and received each day in 2020 according to statista. With these facts in mind, we are discussing the subject of […]

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Forward to a Friend

When it comes to email marketing we talk about best practise and what you should and shouldn’t include in the content. One important link that is quite underestimated in our opinion, is the Forward to A Friend link. Perhaps not considered so important as people can just forward emails directly right?  Yes, you can but […]

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