The Holy Grail of email marketing is undoubtedly, deliverability. If you are not getting through to your recipients inbox your beautiful designs and lifesaving offers are all pointless. There are various factors that influence the deliverability of your communications and the inane number of spam institutes and blacklisting organisations out there can make you feel […]
Overview Customer Relationship Management (CRM) is a strategy employed by businesses for managing relationships and engagement with current customers and prospects. Subscriber data is at the centre of your marketing activities which makes CRM the best solution to store this data including names, email addresses and preferences. Microsoft Dynamics CRM is a customer relationship management […]
Your email campaign is ready and looking good to launch. You’ve inserted your high res images, produced engaging content and created an attention grabbing subject line. The campaign is launched and you are seeing your opens go up thanks to your subject line however, you’re not getting many clicks. This means, your email is not […]
Have you ever wondered how you got that other email which was so relevant and timely to what you actually opened and clicked on? We call this feature Triggers and you can create them so easily in Campaignmaster. Check out how they work here and how you can create them in our CMAdvantage accounts. If you […]
Email marketing remains the most cost effective marketing channel, but still so many people are struggling with the basics. Check out our infographic and if you can relate to any of our top 4 take aways from the Integrated Live 2016 show you should get in touch with us. Do you want better delivery of your […]
If you have a Gmail account you probably need to pinch and zoom all over your emails. No friendly mobile version for you unfortunately. However, Google have announced some great news for email marketers; “Gmail and Inbox by Gmail will support emails created with responsive design, meaning their content adapts to fit screens of all […]
So summer has officially ended and it’s back to work we go. So to try and keep those holiday blues at bay, we’ve created a useful checklist for you to download and save and make your email marketing life a little easier. Hope it helps and happy autumn everyone! Click Here to download your editable version.
Did you know it was World Emoji day recently? Truthfully, nor did I but it got me thinking. Emoji’s are small digital images or icons used to express emotion in electronic communications. In 2015, the decision for Oxford Dictionaries to select an emoji as the word of the year because it was the most used […]